Japan Trends: Mori Girl


Mori Girl (lit. “Forest Girl”)  is a new Japanese fashion trend which can be described as “rustic romantic”. It’s an offshoot of Lolita fashion that’s going in the opposite direction to Hime Gyaru. So what does this mean? Well while Hime Gyaru are obsessed with makeup, Mori Girls wear little or none and usually have short nails. They eschew big brands in favor of vintage finds and they’re obsessed with solitary pursuits like reading, baking, antiquing, photography, playing a musical instrument and taking long walks. If you’re still at a loss take a look at their fashion idols Honey & Clover’s Hagu and the beautiful Aoi Yuu.

I actually really like this look. The clothing is a lot more forgiving than the traditional Lolita dresses. I also appreciate the slower pace and independence that characterize the Mori Girl lifestyle. These pics are from Hiu Yu’s flickr profile. Enjoy.


No Responses Yet to “Japan Trends: Mori Girl”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: