Japan Trends: Mori Girl

03Jan11

Mori Girl (lit. “Forest Girl”)  is a new Japanese fashion trend which can be described as “rustic romantic”. It’s an offshoot of Lolita fashion that’s going in the opposite direction to Hime Gyaru. So what does this mean? Well while Hime Gyaru are obsessed with makeup, Mori Girls wear little or none and usually have short nails. They eschew big brands in favor of vintage finds and they’re obsessed with solitary pursuits like reading, baking, antiquing, photography, playing a musical instrument and taking long walks. If you’re still at a loss take a look at their fashion idols Honey & Clover’s Hagu and the beautiful Aoi Yuu.

I actually really like this look. The clothing is a lot more forgiving than the traditional Lolita dresses. I also appreciate the slower pace and independence that characterize the Mori Girl lifestyle. These pics are from Hiu Yu’s flickr profile. Enjoy.

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